Gen Z Fuels The Experience Economy: Tourism & Attractions Brands Take Heed

When it comes to tourism, Gen Zers have more than their share of stories to share – look at the TikTok feed of the average teenager or young adult. From Disneyland's milestone anniversaries to the opening of the Wizarding World of Harry Potter, the Gen Z experience has primarily been a time of tremendous growth and innovation. According to a 2021 study by Morning Consult, 58% of Gen Z was excited to return to theme parks despite COVID-19, ranking higher than any other generation.

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